SAFI Website Code of Conduct

The South African Furniture Initiative (SAFI) provides a professional platform for manufacturers, sales professionals, and industry stakeholders to connect, share, and grow the local furniture industry. To ensure a positive, respectful, and productive environment, all users must adhere to the following Code of Conduct when engaging with the SAFI website and the SAFI Product Catalogue.

1. Guests & General Visitors

Guests and unregistered visitors have limited access to the SAFI website and may browse public content, including industry news and general information. As a guest, you agree to:

• • • Respect the intellectual property of SAFI and its listed manufacturers.

    • Use the platform solely for informational and professional purposes.

    • Not attempt to extract or misuse product data, business information, or contact details.

    • Refrain from any behavior that disrupts the website’s functionality or integrity.

    • Abide by all applicable data protection laws, including POPI compliance.

2. Members / Associate Members

Registered Members and Associate Members have access to additional resources, including the manufacturers’ directory, tender bulletin, employment portal, forums, and the full product catalogue. As a registered user, you must:

• • • Engage Professionally: Maintain a professional and ethical approach when interacting with manufacturers, resellers, and fellow industry members.

    • Respect Confidentiality: Product information, images, and business details remain the property of their respective manufacturers. Unauthorized reproduction, sharing, or misrepresentation is strictly prohibited.

    • Use Product Data Responsibly: Product datasets, specifications, and images are available for professional sales purposes only and may not be used to replicate or manufacture competing products.

    • Ensure Accuracy: Any product listings or business information submitted must be accurate, truthful, and up-to-date. Misrepresentation of products, services, or business credentials is not allowed.

    • Adhere to Brand Guidelines: All marketing and sales materials must align with the respective manufacturer’s branding and presentation standards.

    • Protect Login Credentials: Your account is for your personal and professional use. Do not share login details with unauthorized individuals.

    • Engage Respectfully in Forums: Discussions should be constructive and industry-focused. Offensive language, spam, self-promotion, or defamatory remarks will not be tolerated.

    • Comply with Legal and Ethical Standards: Adherence to local and international trade regulations, fair competition practices, and all relevant legal requirements is mandatory.

Enforcement of the Code of Conduct

SAFI reserves the right to monitor platform activity and enforce this Code of Conduct. Violations may result in:

• • • Warnings or account restrictions.

    • Suspension or permanent removal of access.

    • Legal action in cases of intellectual property misuse or fraudulent activities.

By using the SAFI website and Product Catalogue, all visitors, members, and associate members acknowledge and agree to abide by this Code of Conduct.